Back Office Modernization in the Age of Digital Transformation

As companies continue to leverage digitaltools to maintain competitive advantage and improve the buyer journey, we’re seeing an alarming trend that harms legacy organizations in Portland who’ve been using the same protocols and tools for years.

 
 
 
 
When companies begin the trek toward Digital Transformation, they tend to focus on customer-facing departments like Sales, Customer Service, and Marketing and neglect the Back Office. While it’s critical to improve the customer journey and properly market your offerings, forgetting about certain areas that also help customers, merchants, partners, and staff can inhibit your ability to provide a seamless experience for everyone.

Our View

From our perspective, the Back Office is the heart of your company. If your workflow creates inefficiencies, the yield of your entire company pays for it. For example, let’s say a company acquires a new customer in minutes but requires a month to train a new employee or supplier. That’s an issue because both your employees' talent and your vendor’s products play a vital role in providing exceptional service to the customer. Therefore, if those pieces are not operating accurately, your customer is ultimately who pays the price. Your Front Office can only be as capable as your Back Office, and both must be included in a strategic digital transformation.